In the last 5 years, stadiums have begun to embrace new technologies that allow for far more effective marketing and ads. Virtual Replacement Technology (VRT) allows pitch side ads to be digitally augmented, in real time, to display regionally relevant ads to viewers in other countries or locales. Fans at the Stadium in Rome will see ads tailored for the Italian market, whereas viewers at home in the U.K. will see ads relevant to them. This innovation is huge for the marketing industry in relation to advertising on televised events. A method which for years has failed to compete with the efficiency of digital marketing technologies.

It comes as no surprise that this past year has been incredibly hard for students. With classes being moved online and summer internships being cancelled, many students are struggling to find opportunities to gain internships and experience for their CVs. On top of the financial and mental health consequences, the impact of the Covid-19 pandemic and subsequent lockdowns have left students anxious about their future. However, there may be a silver lining in all of this chaos and disruption; the

Discover how a small Scottish craft brewery utilised marketing and sustainability to become an industry leading titan. The craft-beer market has exploded in the last decade. From the drink of hipsters to the talk of the pub, people just can’t seem to get enough of some hoppy IPA-goodness. Scottish-based beer legend, , are front and centre of this change, setting an example not just for other breweries, but for all brands out there. But how does a tiny company started by two Scots become the p

Copywriting makes the difference between generating sales and making nothing. Discover how you can write powerful copy that sells on it’s own. The growth of the internet has been a blessing for consumers. We are surrounded by more and more brands and products to compare and choose from than ever before. But let’s be real, while the internet and social media platforms have allowed businesses of all shapes and sizes immense exposure, the rate of competition online can make it difficult for brand

The internet, and the generations raised on it, has its own unique culture that brands have failed to relate to. Memes are their way in. If you’ve spent any time on social media then you’ve come across your fair share of memes, whether you know it or not. The internet is full of funny images, videos and trends that are shared amongst online users. But what is a meme? Luckily, you’ve got me, a self-proclaimed meme connoisseur, to help you with that. For the sake of simplicity, a meme is a cult

While many lost their internship opportunities this summer, startup businesses seem to be thriving with the younger generation. But what do students find so appealing about startups?

In an increasingly digital world, how can brands stay relevant with a generation that's continuously resistant to traditional marketing? What is the secret to Gen Z marketing?

In a digital age, why do so many brands neglect their site's SEO? Optimise your site and increase traffic with five easy steps.

Discover how an Austrian startup is using technology to reinvent how we shop.